The Corman Group’s dairy brand Balade prides itself on its natural, great tasting products. Together with Mosquito, Corman Belgium were looking to reposition Balade as an authentic but also innovative brand offering all the goodness of nature. Hence the baseline: Balade, Full of nature.
The relaunch starts with a big bang on television, with a 30” commercial, repeated as a 20” and 10” tag-on for Balade’s light cream.
A full line-up of accompanying POS materials gave shoppers at supermarkets the opportunity to taste the facts for themselves, making it a fully integrated campaign, which resulted almost immediately in a substantial growth of the Balade marketshare!