When businesses want to connect with their customers using a one-on-one approach, they may often turn to guerrilla marketing to get across their message. But what is guerrilla marketing exactly? And what effect does it have on the public?
During the Networking Evening at the historic Castle Fraser in Aberdeenshire (Scotland) earlier this week, Brussels Airport was announced as the overall winner of the Europe heat of the 2015 Routes Marketing Awards.
Brussels Airport and NS (the Dutch railways) have joined forces: as of now there will be 16 (!) direct trains from different Dutch cities to Brussels Airport on a daily basis. Your holiday destination has never been this close-by!
Goossens wonen & slapen is a full-service, midpriced furniture store chain. Founded in 1954, the chain compromises 13 stores in Belgium and the Netherlands. We created a TV commercial that will be broadcasted on Belgian television as of this week to generate more traffic to the stores in Baarle and Peer.
BASF Antwerp has joined with Mosquito to create an internal campaign for safer traffic. The campaign will be launched with a dramatic series of ‘fake accidents’ to demonstrate what could happen if workers drive home feeling tired. Located at the BASF plant in Antwerp, the accidents will be visible as of today for over a period of two weeks.