As retirement is a hot topic in the media these days, Federale Verzekering, which offers some of the highest returns in the market to build up a supplementary pension, thought this was the perfect time to campaign. Their new campaign concerning retirement launches today.
Belgium is the ideal market to launch new brands. On average Mosquito is involved in 10 brand launches a year. We guide them, launch them and position them in a market. CoScale is one of the latest starting companies to come knocking on our door. Remember that name, cause this young startup sure is going places!
I had just started working in an advertising agency when I met my aunt at our annual family day. She asked me how I was doing and when I told her about my new job she interrupted me with the following reply: "I hate advertising".
In 2016 the social elections will be held across our country. The liberal trade union ACLVB was looking for a communications partner that could assist them in developing the election campaign and found one in Mosquito. We created a two-phase campaign: first candidates must be recruited, then ACLVB must gain votes. Read on to discover the full campaign.
A good creative brief is hard to come by. A combination of lack of knowledge, increasingly tighter deadlines, bad habits, laziness, poor account management, bad creative direction, or all of the above, contribute to this document becoming an afterthought in many agencies. But done right, everyone benefits. Read all about the perfect brief on the blog!