Who doesn’t know Brussels Airport, one of the biggest employers in Belgium and often rewarded for its innovative marketing at the World Routes Awards? Our national pride was severely challenged when it was hit by a brutal attack on 22 March 2016. Inspired by the strength and positivity of its personnel and passengers, Brussels Airport wanted to get back on its feet as soon as possible
With the terrible event that occurred at the airport, the image of Brussels Airport was severely damaged. Although the heartbreaking images of an airport under attack were displayed in every media throughout the world, the people working at the airport and passengers traveling through Zaventem had never been closer and more involved. In an attempt to gradually pick up the pieces, Mosquito was asked to help Brussels Airport to regain its image of a dynamic, modern and efficient airport. A travel hub with a crew of helpful, enthusiastic and passionate employees doing their utmost best to welcome the passengers in the heart of Europe.
More than ever we needed a symbol. A sign of hope that would allow us to look forward and unite all people. We came up with the idea that music was the ideal way to unite and share hopes, dreams, aspirations and emotions. And who better to symbolize this than Felix De Laet aka Lost Frequencies. Not just an artist, but one of Europe’s most downloaded and featured DJ’s on YouTube. A rising star, coming from Belgium, living in Brussels, speaking both our national languages and traveling throughout the world spreading joy.
A true artist who was moved by what had happened and was willing to play an active role for Brussels Airport and its community. We set up contacts, made arrangements with the record label CNR and embarked a journey connecting people via different touch points all through Brussels Airport. Lost Frequencies and his immensely popular song ‘Beautiful Life’ helped us realise this all.
Together with Brussels Airport and Lost Frequencies we created a positive feeling of a community that was highly involved and passionate about Brussels Airport. We invited travelers and consumers to help and to participate in making the airport even better than it was before. Lost Frequencies invited, showcased and released their first album ever at the airport. Many travelers, as well as the people working at the airport, enjoyed a live performance of Lost Frequencies in the airport, via social media, and press coverage abroad. More than ever we found a beautiful way to unite the people and rebuild our national Airport.
How bloody brilliant is that?