Belgium is the ideal market to launch new brands. On average Mosquito is involved in 10 brand launches a year. We guide them, launch them and position them in a market. CoScale is one of the latest starting companies to come knocking on our door. Remember that name, cause this young startup sure is going places!
CoScale is a young startup in the world of information technology, better known as IT. This brand new company provides insights to ensure that web application performance and IT infrastructure investments are aligned for business success. In short: CoScale allows for faster websites, happier consumers and better conversion. With the launch of the new platform it was also time to develop a marketing and launch strategy. And thats where Mosquito came in. We provided CoScale with strategic advice regarding market positioning, commercial launch and support during the organization of participating in two fairs.
After a workshop on brand positioning Mosquito recommended a complete rebranding. We found CoScales style not to be in check with the young and progressive company that CoScale is. The logo and corporate identity should support the innovative nature of the company. Thats why we developed a new visual identity that is reflected in a restyled logo and a new corporate identity. The verbal identity needed some work as well, which is why the baseline and boilerplate were rewritten. This way the emphasis now mainly lies on the target audiences in need of CoScales solutions.
This identity is reflected in all online and offline communication tools: stationary, presentations, exhibition booths, giveaways and the corporate website (designed by Intracto). Mosquito also provided content advice and guidance for the presentations that were given by CoScale during the Velocity conferende in Amsterdam (28-30 October 2015) (which is the equivalent of Coachella, but for people who are engaged in web performance).
CoScales new corporate identity was launched at Velocity in Amsterdam this past weekend. Because this was a huge moment for this young startup we left nothing to chance. With the design of the exhibition stand, the roll-ups, giveaways and not to mention the organization of a Belgian beer event at the RAI Exhibition and Convention Centre in Southern Amsterdam, we let everyone in the sector know that CoScale is a startup to watch. In line with the maxim Connecting web and business performance CoScale is ready for a successful future.