As retirement is a hot topic in the media these days, Federale Verzekering, which offers one of the highest returns in the market to build up a supplementary pension, thought this was the perfect time to campaign. Their new campaign concerning retirement launches today.
To provide an answer to the aging population, the government has raised the pension age for the majority of the active population. The state pension is under pressure and in the future we will be encouraged to save up for our pension, even more than we are today. Federale Verzekering offers one of the highest returns in the market to build up a supplementary pension. As retirement is a hot topic in the media these days, the insurance company thought it was the perfect time to campaign, aiming at both the B2B and B2C market.
With this striking campaign wed like to attract the attention while sending out a clear message: think of your supplementary pension, think of the higher returns that Federale Verzekering can provide for you. The earlier you get started, the more difference we can make and the higher your pension will be.
A slightly tongue-in-cheek approach
Since were aiming at a rather young target group, the campaign image shows a young couple who, while it might seem (too) early, is already thinking about their retirement. Later when theyre older, theyll be glad they started saving up for their pension at an early age and theyll retire in peace. The picture which the insurance agent is holding up, shows us a glimpse of their bright future. This integrated 360° campaign invites every Belgian active on the employment market to discover the higher yields that Federale Verzekering has to offer on mijnhogerpensioen.be.
Listen to the Dutch radio commercials here and here and the French ones here and here.