PSA is a global market leader specialized in container handling with headquarters in Singapore and Antwerp. As a growing company in the harbour of Antwerp, PSA is constantly looking for new talented people to recruit.
The war for talent is on. Not just for engineers, also for technical profiles who are becoming more and more scarce. PSA asked us to recruit some highly skilled technicians and look for the right profiles that would match with the company and its culture. Not just technical profiles, but real hands-on people with brains who like a challenge in a international company.
We came up with the idea of challenging the technical profiles. People living in and around Antwerp. We would challenge them while giving them a first experience of what it would be working at PSA.
We created and developed a microsite that was fun, animated and teasing. We reached our target group via social media, inviting them to accept the challenge. So it's not just a recruitment campaign but an employer branding campaign that would makePSA more attractive as a company.
We did more than creating a recruitment campaign. We managed for PSA to stand out in a market that is dominated by a few key players and that all are on the lookout for the simular profiles. The campaign was highly appreciated and we got to recruit the right profiles! How brilliant was that!
Go check out the campaign website right here.